Better Healthcare launched its first television campaign last night to promote its live-in care service.
The advert aired on Sky TV last night and highlighted the benefits of providing loved-ones with a live-in carer, so that they can be in “better health at home”.
The launch follows a sharp rise in demand for live-in care services across the country, driven by elderly people and their families looking for 24/7 care as an alternative option to care homes, particularly during the coronavirus pandemic.
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The advert tells the story of a woman who has become too ill to look after herself but doesn’t want to move into a care home.
A live-in carer called Anna then steps in to allow her to live safely and independently in her own home.
