UK recruitment app Care Friends expands into Australia

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Employment referral app Care Friends has announced its expansion overseas, partnering with South Australian care provider Enabling Confidence at Home (ECH), in a bid to attract new talent to the organisation.

The app, which launched in June 2020 in partnership with Skills for Care, is being rolled out to the company’s aged care and disability services throughout Australia and New Zealand.

Neil Eastwood, founder of Care Friends, commented: “We are so pleased that ECH has stepped up to be the first Australian care provider to join our platform. The organisation has a strong and positive culture where employees are proud to work, so we look forward to seeing our technology support them to build a sustainable, high quality workforce for the future.”

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“The ECH family of employees has always been one of our strongest advocacy strategies in attracting new staff, so utilising this referral platform made perfect sense as it will continue to allow us to tap into talent rich communities” ECH Chief Executive Dr Panter said.

ECH Human Resources Manager Narelle Milne said the Care Friends programme has already resulted in three new employees.

“Both the uptake of our employees using the Care Friends app and the number of referrals we have received has really pleased us. The simplicity of the app makes referring easy for our staff, and the quality of candidates has clearly been better than those coming from job boards.”

Care Friends gamifies the employee referral process by incentivising care staff to share jobs with their friends and contacts straight from their phones.

It financially rewards the employee at each step of the referral process, as well as allowing them to collect bonus points as a thank you, or be recognised for an accomplishment, such as long service.

In the UK, Bluebird Care is currently rolling out the app across its network.

Tags : Care FriendsEnabling Confidence at Home
Sarah Clarke

The author Sarah Clarke